The Imperious Valentina was the first designer of New York and had supremacy in 1930 and 1940’s; she was both dressed and topped in the A-list.
Valentina was a legend in her own time and had clients such as Katharine Hepburn, Marlene Dietrich and Greta Garbo, she was the designer who had incredible beauty and brains. In ‘‘Valentina: American Couture and the Cult of Celebrity’’, Kohle Yohannan has rejuvenated the legend of a woman. Valentina had flawless taste and an extra ordinary instinct for self-promotion. Yohannan describes Valentina as, ‘‘the first designer not just to make fashion a red-carpet affair, but to be a red-carpet affair in her own right.’’
Valentine was known as the queen of New York’s celebrity culture. She started her career in the theaters in 1922, but couldn’t make it shine for her as her accent was not as perfect as required. But still she was on stage for many years and improved her style for self-presentation, and later she implemented those styles as a designer when she started dress making. Soon Valentina was news everywhere she went. Later there were rumors which were spread about her having an affair with Garbo who would frequently be seen with Valentina and her husband George Schlee, these rumors left others to take advantage of her personal life and her career brand. The press coverage was so extensive that she never had to pay for any page advertising.
But her dramatic emotional responses also were conversant like her designing visuals. The critic Brooks Atkinson once said of the costumes she designed for a Broadway show that they ‘‘act before ever a line is spoken.’’ She applied even that in her dressmaking creations.
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